Nathaniel Wade

Wakuda is the award-winning online marketplace connecting exceptional African and Caribbean brands with buyers craving culture and inspiration. It is a curated platform which showcases unique products that celebrate the vibrancy of African and Caribbean cultures.

Wakuda was born out of a desire for representation and inclusivity, established by Nathaniel Wade who was frustrated with the struggle to find products that represented him and his culture in mainstream retail. Additionally he recognised the challenges faced by African and Caribbean brands to gain visibility and recognition. He wanted to create a space where their talents could shine, their stories could be heard, and communities could be celebrated. Wakuda became the bridge that connects buyers with these incredible brands.

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Published: 09 June 2023